convedo Intelligent Process Automation Blog

Get Started

    Digital Transformation Improves Customer/Business Interactions

    BPM (business process management) focuses on improving management through use of digital technology and applications, and organizations rely on this BPM software to become more efficient, effective and capable of change. Digital transformation is effectively the investment in BPM software and newer business models to improve sales and market value.

    Companies invested in digital transformation have seen greater profits and market share. About 80 percent of organizations are undergoing digital transformation efforts, but only 25 percent were seriously mapping it out. Read on ahead to discover the value of digital transformation.

    Customer Engagement

    Simply put, customer engagement is the most important value of digital transformation. The process begins when an organization puts in effort to understand what customers want and need, and then determines how those customers make their decisions. BPM software can analyze everything from customer location to purchasing trends, making this the ideal way to accomplish customer engagement.

    Customer Satisfaction

    Businesses have begun to realize customers know what they want and are the best candidates to determine a product's true value. Customers scour the Internet, read reviews, leave ratings, compare and contrast, and are willing to spend more money if they know the company will cater to their specific needs; this in-depth review make satisfaction a vital part of the process. BPM software enables the organization to store, prioritize and utilize customer feedback.

    Higher Digital Traffic

    Digital transformation upgrades your software to make it efficient, user-friendly and most importantly, smart. BPM software can help you achieve the almost impossible in today's time -- more traffic. As you work on engagement and satisfaction, you naturally see a rise in the amount of people going through your website or responding to your channels. More people hearing about you leads to higher lead generation and eventually, conversions.

    Lead Generation and Conversion

    Lead generation is the development of consumer interest around products and services. Businesses acquire consumer contact information to build a database of interested parties, convert these parties into consumers and eventually sell them the product or service. Digital transformation enables you to market to more people, guarantees you more traffic, thus higher rates of lead generation and conversion.

    BPM software allows you to retain old traffic, create new customers, generate leads through analyzing this traffic and eventually convert this traffic into customers; digital transformation harnesses the true potential of this technology. Understanding the value and investing in this technology helps bring change to how a company interacts with its consumers.


    Best Practice Steps for Choosing a BPM Suite


    Topics: Business Transformation- Business Process Management- BPM- Enterprise Information Management- Digital Transformation- digital

    Previous Post

    Information as Currency: Business Process Management in the Era of Big Data

    Next Post

    How to gain BPM Commitment throughout your Organization

    7 steps to bpm success

    Free Whitepaper: 7 Steps to BPM Success

    A Pragmatic Approach to Leveraging BPM Technology for Business Success

    This whitepaper provides the reader with a 7 Step model that seeks to suggest ways in which organisations can maximise their business returns. The model sets out to blend the benefits of non-technology approaches with the more technological ones.

    Download Whitepaper Now

    Have a project in mind?

    We'd love to chat with you and find out how we can help solve your process and automation challenges.

    Get in touch with us


    Get all the latest updates on Intelligent Automation.

    Fill out the form below to subscribe to the convedo newsletter.

    Subscribe to Email Updates

    100% Privacy. No Spam.

    Recommended Reading

    Posts by tag

    See all

    Start Delivering Business Applications Faster.

    Start Your Digital Transformation Journey Now