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Customer Service

Spotlight on the customer: Bridging the Internal-External Divide

Spotlight on the customer: Bridging the Internal-External Divide

As you set yourself the task of improving your company's business processes, you may wish to focus on how your changes will optimize the end experience of the customer. But who exactly counts as a customer of your organization? Your company's customer base is likely larger than you expected, which means you may need to rethink your approach to business process management.

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Process communications, to Inform or interact effectively

Process communications, to Inform or interact effectively


I had an interesting and thought provoking discussion with my daughter last evening, which started with a potted history of telecommunications from the Telegraph forwards.  It was spurred by seeing a fax machine in action during a TV show, and her incredulity when I pointed out that Colour Facsimile had never been widespread (available yes, but not the norm by any means).  Her incredulity wasn’t directed at the lack of colour in the medium, but the realisation that what she was looking at wasn’t a printer, it wasn’t producing a picture from an email, it was point-to-point transmission of an image.
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Business Process Management in Customer Service [INFOGRAPHIC]

Business Process Management in Customer Service [INFOGRAPHIC]

Customer service is no longer a cost center. Today, it is the anchor between empowered customers and the business that needs to deliver on the precise needs of each client in a personalized and effective fashion.

These activities can be exemplified with a marathon where customer service agents need to overcome numerous hurdles to delight their buyers and solve their needs in a timely manner. Use of business process optimization helps companies accomplish this important mission.

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